Tavex is the leading bullion & forex dealer in Northern-Europe

Baltic Ecommerce
Summit 2018 Winner

How can you summarize 5+ years of collaboration, two re-designs in 8 European countries, thousands of hours, celebrations, little fights, several awards? I guess like this.

User Research. UX/UI Design. Front and backend development. Product Management

The Tavex Group serves more than 1.8 million customers annually and sells over 4 tons of gold each year (1 kg costs over €30,000). Not to mention silver and forex. The group has e-commerce platforms and offices in 8 European countries.

The project had nearly 500 screens to be designed. It is far from what you see on an average e-commerce website. We built many automated marketing systems such as Virtual Portfolio, Price Bot, Market Watch, Custom Charts, Tavex ID on top of a fully polished e-commerce website. It is also supercharged with detailed metrics that will help us improve it further.

So did it work out? Thousands of hours of hard work made some very positive changes in the revenue streams. Now we are launching the platforms country by country to have an even bigger impact. The Tavex Facelift project has won several awards, too.

We had the privilege to create the Tavex Group website V2 and now years later we are repeating the process with V3. The amount of man-hours spent on this project is many, many thousands, and with no regrets. We have learned so much and have so much to test in the future. Since we have not lost the passion and excitement, we must be doing the right thing.


  • Tavex Group

Services provided

  • User Research
  • UX/UI Design
  • Frontend and backend development
  • Product Management
  • Conversion Rate Optimization
  • PPC

Project Team

  • Paul Post, Project Manager
  • Lauri Post, Lead UX/UI designer
  • Mathias Vain, Designer
  • Liisa Kallas, Conversion Optizer
  • Development Partner, Front- and backend
  • Mark Davies, Editor
  • Team Tavex, Everything

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