Sportland is the leading sports and leisure goods chain store in the Baltics. With more than 100 stores and 1,000 employees, its mission is simply to make our life better and more interesting. With the help of the world’s best brands, such as Nike, Adidas, etc.
Sportland contacted us to get hip and trendy videos for their ad campaign “Winners’ Choice”. The campaign is about everyday heroes who made their success happen thanks to hard work and consistency. They never gave up and and received nothing on a silver platter. Everything they have accomplished, they have done by themselves. That’s why they are winners.
Shoes that heroes wear
Our job was to support the campaign with two videos. The first video was for the shoes that heroes like to wear. The video focused on brands like: Timberland, Helly Hansen and The North Face. We received a challenge and accomplished it; the video was even broadcast on TV 🙂
The second video highlighted brands like Roxy, Altitude 8848, Quicksilver and O’Neil. We focused solely on parkas, which are really warm, comfortable, and ideal for the Nordic weather. Shooting videos is just so amazing.
360 degree photos
Another mission was to make 360° photos from the “Winners’ Choice” shoe selection. This includes brands like Timberland, Helly Hansen and The North Face. We just got our new studio equipment ready and it was a real pleasure to photograph such brands. The spinning 360° product photos, which effectively generate engagement and extra sales, have made their way into more than 50 stores in 3 countries.
Strength does not come from winning. Your struggles develop your strengths. When you go through hardships and decide not to surrender, that is strength.
Hope you enjoy the videos and the 360° product photos combined with the random quote on top. We would love to have your feedback 🙂
➟ Video Production and Editing – Franz Krusenberg
➟ Production Management – Lauri Post, Argo
➟ 360 degree photos – Argo, Lauri
➟ Awesomeness – Team Sportland
➟ Top-secret models – will remain a secret
The phone rang, we received a mission and completed it. Urgency can really bring out creativity 😉