Sportland’s new campaign videos and smokin’ hot 360° photos
The story behind Sportland’s projects
They never gave up and and received,
nothing on a silver platter
Sportland is the leading sports and leisure goods chain store in the Baltics. With more than 100 stores and 1,000 employees, its mission is simply to make our life better and more interesting. With the help of the world’s best brands, such as Nike, Adidas, etc.
Sportland contacted us to get hip and trendy videos for their ad campaign “Winners Choice”. The campaign is about everyday heroes who made their success happen thanks to hard work and consistency. They never gave up and and received nothing on a silver platter. Everything they have accomplished, they have done by themselves. That’s why they are winners.
Our job was to support the campaign with two videos. The first video was for the shoes that heroes like to wear. The video focused on brands like: Timberland, Helly Hansen and The North Face. We received a challenge and accomplished it; the video was even broadcast on TV :)
The second video highlighted brands like Roxy, Altitude 8848, Quicksilver and O’Neil. We focused solely on parkas, which are really warm, comfortable, and ideal for the Nordic weather. Shooting videos is just so amazing. Check the video below.
Another mission was to make 360° degree photos from the “Winners Choice” shoe selection. This includes brands like Timberland, Helly Hansen and The North Face. We just got our new studio equipment up and it was a real pleasure to photograph such brands. The spinning 360° degree product photos, which effectively generate engagement and extra sales, have made their way into more than 50 stores in 3 countries.
Hope you enjoy the videos and 360° degree product photos. We would love to have your feedback.
Quick overview of what we did: Storyboard, filming, editing, animations, final rendering, had fun
Everything was made possible thanks to: Sportland's Team, Franz, Maarja, Argo, Lauri & others
Product Management, Customer Research,
Wireframes, UX / UI Design,
Responsive Web Design,
Front & Back end
Development, A/B Testing.
Bit Finer is a results-orientated design agency with a proven track record. We will first analyse your business and only then design the digital product. We back up beautiful designs with smart layouts and messaging. Bit Finer is located in Europe, Estonia, a well-know IT country where people are passionate about information technology and like to get things done online.