The story behind BringHope’s website
We designed the website from zero so BringHope would become a hero
BringHope is a humanitarian foundation helping more than 2 million refugees. It contacted us in late 2015 with the problem - no website. BringHope needed to tell their story to European countries in order to get sizeable donations. Since the founder told the story in a very compelling way, we gave it our full attention and started with the project.
In short, BringHope is helping more than 2 million refugees in Kurdistan and wants to solve problems on the ground, which is in the best interest of European refugee policies and the refugees themselves as well. It is better to solve problems on the ground than to bring them to Europe, and this is also what many of the refugees themselves think.
In brief about BHHF
BHHF’s primary objective of humanitarian aid is to save lives, alleviate suffering, and maintain human dignity, as well as to give the most vulnerable group (refugee children) hope for the future. BHHF has provided humanitarian aid since 1999 with short-term and long-term help to homeless refugees, victims of natural disasters, wars and famines, cancer patients, and poor people. The help has intensified since 2014 because of the refugees and IDPs in Iraqi Kurdistan.
Kurdistan, with its population of approximately 5 million, has received over two million refugees in less than a year, as a result of armed conflict in the region. The refugees are mostly internally displaced persons (IDPs) from Southern Iraq and include refugees from Syria. Among the refugees are more than 700,000 children, most of whom are malnourished and without proper shoes or warm clothes, while an extremely cold winter awaits them. In summary, all the refugees are urgently in need of warm clothing, shoes, sleeping bags, food, and medical care.
To create a trustworthy website that would help to get new big-name donors onboard and extend the foundation’s reach. We did a lot of research, starting from color psychology and fonts to charity-specific information layouts. It was a really enjoyable process.
At first we first had a pleasant chat over the phone and went through most of the details to get a good start. A month later, when the project was progressing at greater speed, the owner of BringHope, Dr. Mariwan Baker, flew in from Denmark to Tallinn. We had a productive 3h meeting and were ready for the final sprint, so here it is.
Quick overview of what we did:
research, analysis, wireframes, responsive design, copywriting, development, animations and much, much more.
Everything was made possible thanks to:
BHHF's Founder Dr. Mariwan Baker, Franz (animation), Argo Ingver (project management), Lauri Post (wireframes, design), Paul Post, Newtime (development) & others