Old But Gold: User Experience is surprisingly still important!

April 18 - read 4 min - Bit Finer

How often do you visit a website and think to yourself, “wow, this is so easy to use”? The reason might be that the website has gone through some heavy User Experience (UX for short) design and testing — maybe it even still is!

Design studios are constantly trying to improve the usability and simplicity of the website and trying to bring in large amounts of CA$H. In this article, we will explain the stacks of money to be had just by changing a few things and making your site easier to understand for the elderly, and more interesting for the young.

First, let’s talk about the meaning of User Experience Design. This short quote will explain what UX is:

Source: CareerFoundry

Let’s put it this way: if you open up a web browser on your computer, how long will it take you to find a zip code to send your friend a potato in a box?

I am guessing you will probably not be doing it this way, however funny it may seem. You would be searching by an address, I presume, and then you will be on your way to sending your friend a package they deserve.

There are different ways to efficiently analyse UX, and we at Bit Finer put a huge effort into doing audits and the groundwork. A UX audit consists of three things overall: analysis, hypotheses, and action plan. A specialist will be diving into a pool of data and, most of all, plunging headfirst into the product itself and hunting down all the possible issues and inconsistencies. Sometimes a specialist will even talk to real people, known as users, to validate the designer’s findings. 🙂

Mind you, the person analysing must certainly be an expert in their field. They need to have enough experience with UX so that they see the simplicity behind the complexity and communicate the roadmap to success.

You may be asking yourself “why is all this necessary? Can’t I just get more traffic on my website?” — Yes and no. You might have heard of this thing called Conversion Rate Optimization or CRO for short. If not, here’s an explanation:

You have a thousand people visiting your website per day. One of them is a customer. That makes a 0.1% conversion rate. Now, instead of increasing the traffic (getting 2000 people per day), you should get more customers out of those thousand people you already have.

Need that translated into DOLLAR$? Here you go:

1000 people, 1 customer, 0.1% conversion rate = $5 per day
2000 people, 2 customers, 0.1% conversion rate= $10 per day

But how about:

1000 people, 1 customer, 0.1% conversion rate = $5 per day
1000 people, 5 customers, 0.5% conversion rate = $25 per day
2000 people, 20 customers, 1% conversion rate = $100 per day?

Sounds good? We know it does. 😏

via GIPHY

There are a lot of key mistakes designers make in the UX design process. We will be bringing out the most basic misconceptions, which can be fixed right away and which will improve your conversion rate in a jiffy. A little hint for you: involve the users! 🧐

Source: TwitterFirstly, keep it short and simple, dummy!Let’s be honest, nobody nowadays takes the time to read through all the text on websites. That is the obvious reason why you should keep your text short and easy to read.Hierarchy also helps: important text should be bigger and/or highlighted, less important text less highlighted. Hierarchy is very important as you can see from the photo above. If you want to draw attention to a certain part of the website — you can easily do that.

Most of all, if you just plan on keeping two paragraphs and one image, you have to know what they need to communicate. In order to get it right, you probably want to ask your customers. Yep, involve them in your UX process as well and, wow, there you go. You have just gone from doing self-experience design to user experience design, just like that. Magic! 🧙‍♂️

Secondly, don’t reinvent the wheel!

It has already been invented. Stop trying to achieve something nobody else has done unless you are a hundred per cent sure it will work. People are used to simple websites, which are easy enough to read and easy to work with. Too hard? Think of your grandma — can she use it?

Thirdly, people don’t care about how your product works!

They just want to know what they will get out of it and how much it will cost. They only care about themselves… and so do you. A hundred pages of the product description, at first sight, is a no-go. Give them a short description, maybe a picture and a price! Or just do it with a video, for goodness sake.

Fourthly, stop giving people clues!

You want customers to buy your product, right? Give them everything in the previous point up front! Stop giving them Scooby Doo style clues, since nobody has time for that. If you do, you’ll be saying bye-bye to your customers.

If you skipped the entire article and scrolled down to the bottom to feel the gold rush right away, take this: you are probably a self-experienced designer. Changing this is simple: involve real and paying customers in your UX process and you’ll be doing a lot better. Let the users get their hands dirty as well. Cheers!

via GIPHY

Bit Finer

Bit Finer is a digital powerhouse that supercharges businesses. It does so with 
the help of UX/UI Design, CRO, development and passion. You get excellence in SaaS, Web, Ecommerce, Apps.