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Bit Finer participated in TARGET 2019 seminar – how did it went?

2019 November 21 - 2 min read - Published by Bit Finer

Our good friend and partner Estonian E-Commerce Association together with Delfi hosted a seminar “TARGET” on 14th November bringing together the best e-commerce specialists from Estonia, The Netherlands and the USA. Of course we could not miss it and Paul from Bit Finer had a productive full day gaining and sharing knowledge.

The seminar focused on expanding into overseas markets, latest on Google and SEO as well as introducing new e-commerce tools like psychology and more.

Our key takeaways are:

  • In 2019, ecommerce sales are expected to account for 13.7% of retail sales worldwide. In 2021: 17.5%
  • Pay attention to what users do, not what they say
  • Test, test and test. If you want a great site, you’ve got to test, improve and test again
  • Group texts are coming to businesses – turn your chat to sales
  • 59% of world population are active internet users, 90% are unique mobile internet users – offline is moving to online in a faster pace than ever
  • By 2020 investments in digital media will surpass investments to offline media globally
  • Persuasive psychology is an integral part of ecommerce
  • Cyber security is something every online retailer has to be aware of – keep you site up to date

Thank you again to Estonian E-Commerce Association and Delfi for hosting and to all the speakers:

Liis Ristal – CEO of Walt Baltic
Taylor Trusty – Digital strategist and e-entrepreneur from New York
Guido Jansen – A cognitive psychologist who provides e-commerce training
Sten Esna – Director of Sales at Itella Estonia
Rauno Parr – Director of Itella Estonia’s parcel services division
Raido Tamar – The most experienced SEO specialist in the Estonian market
Maarja Kaalep – CEO of Media Agency Mindshare
Lauri Tankler – Cybersecurity Analyst, National Information System Agency
Rain Pikand – Head of E-Commerce, Inbank

See more pictures of the event in Delfi.

See you again next year!

Published by Bit Finer

Bit Finer is a digital powerhouse that supercharges businesses. It does so with 
the help of UX/UI Design, CRO, development and passion. You get excellence in SaaS, Web, Ecommerce, Apps. Learn more

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