Our good friend and partner Estonian E-Commerce Association together with Delfi hosted a seminar “TARGET” on 14th November bringing together the best e-commerce specialists from Estonia, The Netherlands and the USA. Of course we could not miss it and Paul from Bit Finer had a productive full day gaining and sharing knowledge.
The seminar focused on expanding into overseas markets, latest on Google and SEO as well as introducing new e-commerce tools like psychology and more.
Our key takeaways are:
- In 2019, ecommerce sales are expected to account for 13.7% of retail sales worldwide. In 2021: 17.5%
- Pay attention to what users do, not what they say
- Test, test and test. If you want a great site, you’ve got to test, improve and test again
- Group texts are coming to businesses – turn your chat to sales
- 59% of world population are active internet users, 90% are unique mobile internet users – offline is moving to online in a faster pace than ever
- By 2020 investments in digital media will surpass investments to offline media globally
- Persuasive psychology is an integral part of ecommerce
- Cyber security is something every online retailer has to be aware of – keep you site up to date
Thank you again to Estonian E-Commerce Association and Delfi for hosting and to all the speakers:
Liis Ristal – CEO of Walt Baltic
Taylor Trusty – Digital strategist and e-entrepreneur from New York
Guido Jansen – A cognitive psychologist who provides e-commerce training
Sten Esna – Director of Sales at Itella Estonia
Rauno Parr – Director of Itella Estonia’s parcel services division
Raido Tamar – The most experienced SEO specialist in the Estonian market
Maarja Kaalep – CEO of Media Agency Mindshare
Lauri Tankler – Cybersecurity Analyst, National Information System Agency
Rain Pikand – Head of E-Commerce, Inbank
See more pictures of the event in Delfi.
See you again next year!
Published by Bit Finer
Bit Finer is a digital powerhouse that supercharges businesses. It does so with the help of UX/UI Design, CRO, development and passion. You get excellence in SaaS, Web, Ecommerce, Apps. Learn more