Audit for Äripäev – the leading financial newspaper in Estonia

Bit Finer had the pleasure to audit Äripäev’s ecommerce website and especially the checkout process (UX, CRO). The outcome was an extensive and actionable overview of how to increase conversions and online revenue.

Äripäev (Estonian for "Business Day") is an Estonian financial newspaper. It was founded in 1989 by Dagens Industri, a leading Swedish financial newspaper. The first issue of Äripäev was published on 9 October 1989. Until May 1992 Äripäev was published once a week, until February 1996 three times a week. Since 1996 Äripäev has been published five times a week. The newspaper belongs to AS Äripäev, which is owned by the Swedish family-owned media group Bonnier - a privately held Swedish media group of 175 companies operating in 15 countries.


  • Äripäev

Services provided

  • UX Audit
  • Conversion Audit
  • Research