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Why on earth does
Bit Finer exist?

Founded

2014

Clients in

20+ countries

You get the expertise of

20+ professionals

Bit Finer exists to show the middle finger to mediocrity and offer outstanding digital growth services to ambitious businesses and people alike. We exist so that like-minded people can wake up each day and push themselves and the people around them to achieve more. And then again and again.

Bit Finer consists of passionate UX/UI designers, product managers, conversion optimizers, and many other fine men and women. We have principles and live by them.

Founded

2014

Clients in

20+ countries

You get the exptertise of

20+ professionals

Bit Finer exists to show the middle finger to mediocrity and offer outstanding digital growth services to ambitious businesses and people alike. We exist so that like-minded people can wake up each day and push themselves and the people around them to achieve more. And then again and again.

Bit Finer consists of passionate UX/UI designers, product managers, conversion optimizers and many other fine men and women. We have principles and live by them.

Long story short

This is the story of how Bit Finer was born and how it transformed from a freelancer’s dream into a digital powerhouse that is now well respected and trusted by customers from over 20 countries. It is a quick overview of our freelance times, studio times, agency times, and why we now call ourselves a digital powerhouse and value a flexible and remote work culture.

The beginning

In 2011 Lauri thought it was a good idea to quit his marketing career that was going pretty well to design websites that make businesses generate more revenue. The dream was to do it remotely while traveling.

Crazy times and cold calling

Well, that’s how it started. Remote freelancing began and somehow the idea of designing not just business-card style websites, but designing them using various tactics and psychology attracted several customers from Estonia and Finland. The first websites were true “pearls” and are now shared only with a few people who can handle such a throwback. There are a few still out there.

New York and London

The freelancing times brought many connections in 2014 and, besides freelancing, Lauri went on a few startup journeys as co-founder. The journey took him to London Seedcamp and New York and on many other adventures, too. Eye-opening experiences for sure!

Early signs of Bit Finer

As the startup adventures gave less return than expected, Lauri decided to focus on the web and marketing business and carried on with freelancing. But the client list had grown, and it was tough to manage everything alone.

The first office and employees in 2014

With no big plans or clear roadmap, Bit Finer was born. At first, the idea was to be a cool design studio that crafts awesome websites to help clients grow faster. Lauri hired the first employees and opened an office in Tartu Science Park.

Fun times

With little experience and learning on the go was no concrete plan 😀 Bit Finer somehow attracted more clients and some from abroad. It even opened a small photo studio and made 360-degree photos for well-known brands—the first ones in Estonia.


More power in 2016

Time went by really fast, and there were some dream projects, and some of the opposite kind, as well. Luckily, the trend was upwards. Bit Finer was joined by a new shareholder and partner, Paul, Lauri’s brother, in need of more power. Paul had just finished a political election campaign for the Estonian celebrity and TV host Mihkel Raud – who won a seat in Estonia’s Parliament, by the way.

New studio office

Tartu Science Park was the hub for many startups, but we felt it was time to move into a more appropriate building. And that we did. We moved to Veski Street and into the lovely historical and beautiful Sakala House. The team grew, and their skills grew even faster. It was the place where our designs matured. It was the place that gave birth to many outstanding projects. We had some excellent times there!

Increasing appetite

As our appetite increased, we needed bigger office space for our design studio/agency model. We found a perfect spot in Tartu’s Old Town. The third floor of a former bank building, which was built in the 1800s. The problem was that it was super ugly on the inside. So we hired a contractor, tore down some walls, and fully renovated the place. It came out pretty well 🙂

First awards and high recognition

The year of 2018 was more than acceptable to us in terms of recognition. Local design awards such as Kuldmuna (Golden Egg), winners of the Baltic E-Commerce Summit, European Design Awards finalists, a nomination to the German Design Award 2019, etc. It just kept on coming, as did some cool projects and clients.

Around 20 countries in 2018

The USA, the United Kingdom, Sweden, Denmark, Finland, Norway, Poland, Latvia, Estonia, Singapore, China, Bulgaria, Romania, Switzerland, United Arab Emirates, Germany, Iraq, Lesotho, Rwanda, Netherlands, and a few more countries. These are the places where our clients do business and where we have designed different projects. It’s pretty cool to get this level of experience from so many different perspectives. It seems that we have been quite busy and have traveled a lot 🙂

Good start

The year has been good to us so far. The German Design Award 2019, a nomination for the European Design Award 2019, an honorable mention from the Awwwards, and having some exciting and challenging new projects. We cannot complain!

Making a significant shift in 2019

It’s been quite a journey, with freelancing, studio and agency life, etc. Now that Bit Finer turned 5 this year, we decided to make some big changes based on some big plans. Based on our learning and the demand we see, we decided that Bit Finer will not be a studio or a typical agency – instead, we are transforming it into a digital powerhouse. A hybrid.

Estonia is now one of the world’s leading tech countries, and we want Estonia to shine even more brightly. We want Estonia and Bit Finer to be one of the first places that ambitious businesses will turn to if they want to exceed their customers’ expectations and, at the same time, improve their business. We want Estonia to be known even more for its digital madness.

So Bit Finer is moving to Tallinn and is making a significant shift towards a flexible and remote lifestyle. We are expanding our team from outside the country and inside. If a person wants to work from home, the office, garage, beach, or Alaska – we are perfectly ok with that. If they’re going to be on the payroll or like to invoice us – that’s perfectly ok too! We have goals and deadlines, and use metrics to measure the outcome. Bit Finer works with people and partners who share our values and deliver results with a smile on their face every single time.

It is the outcome and work that matters, not chair time in the office.

Onwards!

2020 (Jan-Mar)

The first few months went into the speed of light. We have been fortunate to start and complete several pleasing projects recently from Estonia, Sweden, Lithuania, Germany, USA, UK, and even South-Africa. Now we need to devote some time and update the out portfolio too. On it!

And to keep up with the demand, we are fortunate to have several new team members on board who deliver excellence in UX/UI full-time.

As the corona madness has taken over the world, we plan to work 100% from home for at least 1-2 months and cancel all events, travels, and face to face meetings. Well, because it just makes sense and is safer for everybody. Our office in Tallinn stays open, of course, but the only moving object there will be our lovely vacuum-robot who takes care of the office meanwhile.

Stay safe, healthy and see you in the digital world 🙂

Keep on going?

Just in case you’re not tired of scrolling and reading, here are a few more thoughts and images.

We like to push you and ourselves, and it has earned us a few awards and high recognition. We plan to continue.

You can meet us anywhere because we travel a lot and follow our customers wherever the road takes us: USA, UK, Denmark, Sweden, Norway, Germany, and so many more countries. We’ve even traveled to Iraq.

It’s no secret we also like to celebrate your success and our success – together. London, Mancherster, Liverpool, Berlin, Warsaw, Tallinn, Erbil, Stockholm, Copenhagen – you name it.

Sometimes the challenges you put on our table drain our batteries. No worries, we know how to quickly re-charge 😉

Wow – you made it!

Thank you so much for taking the time to read or scroll so far. We’d love to hear from you, so feel free just to say hi.

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